January 25, 2011
My First Official Blog! I would like to start this off with a Huge Thank You to all of you who have supported Cowgirl Tuff Co. It has been a “Wild Ride” growing this company and I could not have done it without all of you! People don’t believe me when I tell them I started this all out of my trailer going to events in hopes to pay my entry fees! But it is true!
I was so addicted to the rush of barrel racing & I loved clothes…so it was natural fit. I worked in the fashion industry during the week and rode horses nights & weekends. Back in late 1999, it was different concept to produce a sportswear line for Cowgirls, but the girls & ladies sure supported my line of sportswear! Actually, I still see some gals wearing some vintage pieces, which is so cool. They definitely like them and got their money’s worth!
As I grew the company, I realized how different Cowgirl Tuff Company is compared to other companies..……that there is a real Person/Cowgirl behind the scenes… ME! My team that works for and with me remind me how cool it is that I am a real normal gal who loves to ride and race! I am just like our customers, which keeps me in touch with needs, wants and what is cool right now! My best days are when I can sit on my horses trail riding, racing or just hanging out with my boys..Bird, Mater & Spider. It is also so great that I work with my husband of 23 yrs and my daughter Lexie who was raised in the Cowgirl Tuff business.
2010 was a break out year for Cowgirl Tuff Jeans. We really made our mark in the Jean industry. I am so thrilled at how many love our jeans, as I tried to make them fit the True American Cowgirl, designed by a True American Cowgirl! We all need comfort of stretch, length for riding, and Of Course ..STYLE, STYLE, STYLE!
The “Don’t Fence Me In Jeans” proved to be our signature jeans and so we offered many colors and washes so you can have a variety of one great look that you know is Cowgirl Tuff! I love to hear customers say they are comfortable to ride in all day and stylish enough to wear out on the town that night!
Other big events in 2010: moving the company to a larger location and off our land! We now have a real
home : ) New Awesome Website, Facebook-Fans!!! Added many great team members to our staff, more new stores, working with Western Wishes and lots of Cowgirl Tuff events…
2011 starts off with a Bang! New B. Tuff Jeans men’s line! We are so excited to ship out our new jeans that are so cool for the guys! We decided to produce this line with the same idea as Cowgirl Tuff…edgy without being over the edge! Something different than what is already being offered in western stores… We thrive to be different and make our own path!
These are such exciting times and I once again want to thank all of you for your support!
Ride Hard! & Never Give Up!
Lisa
cowgirltuffcompany 